Decrypt and The Block sponsored placements for crypto projects

When does a Decrypt or The Block placement fit?

A sponsored placement fits when your project has a substantiated story to explain and wants a paid media format rather than relying only on earned coverage. It can give an announcement, product explanation or founder perspective a defined editorial setting. It is not a substitute for a clear product, usable evidence or a launch plan.

This option is worth considering if you are preparing a token generation event, introducing a product update, explaining a market or technology angle, or building a more complete media record for partners. Before choosing an outlet, write down the action you want readers to take after reading. That might be understanding a product, reviewing a launch announcement or visiting a project page. Keep the call to action relevant to the article, not just to a short-lived campaign.

A useful readiness check:

• Can you explain the project and its relevance in plain language?
• Are the claims supported by information you can share publicly?
• Can a spokesperson answer follow-up questions promptly?
• Does the announcement have a reader-focused angle beyond the project’s own news?

If the story needs distribution across several publications, compare this service with sponsored articles in crypto media. For a broader communications plan, start with PR and media.

How should you choose between Decrypt and The Block?

Choose the outlet according to the story’s audience and emphasis, then confirm the available sponsored format before committing. A placement name alone does not tell you whether the publication is right for your message; the article angle, format and context matter too.

Bring a one-paragraph summary of the project, the news or argument you want to communicate, and the evidence behind it. Then assess the proposed option against these questions:

• Does the intended readership have a reason to care about this topic now?
• Is the story primarily a product or ecosystem explanation, or does it need a research-led argument?
• Can the outlet’s available format accommodate the level of detail your subject needs?
• Will the proposed placement and call to action support the same campaign objective?

Do not choose solely because an outlet sounds prominent. Ask for the placement scope in writing: what content is being arranged, what information must be supplied, and what confirmation you will receive. Compare the final proposal with other publication routes, including CoinDesk placements and Cointelegraph publication, only where those options serve the same reader need. A useful comparison is about fit, format and scope, not an assumed ranking or guaranteed audience response.

What should the sponsored article say?

A strong sponsored article gives readers a useful explanation before it asks them to notice the project. Start with one central point, support it with verifiable details and make the project’s role understandable without insider shorthand. The article should not read like a token pitch or a list of product claims.

Prepare a source pack before drafting or review. Include:

• A concise company and product description, with current links.
• The announcement or argument the article should focus on.
• Names, roles and approved quotes for any spokesperson.
• Supporting materials such as product documentation or public data, when relevant.
• Claims that require careful wording, plus the evidence that supports them.
• A preferred call to action and any required disclosures or brand language.

Separate confirmed facts from plans, forecasts and opinions. If the article concerns a TGE, distinguish what is live from what is scheduled; if it covers a technical product, explain the user problem before listing features. Our coordination keeps project context, content feedback and publication scope connected, so late revisions do not quietly change the article’s purpose. For a project that also needs a formal announcement distributed to multiple outlets, consider press release distribution as a separate format rather than forcing a release into a feature-style article.

What does the placement service cover?

The service covers coordination of a sponsored placement on the selected outlet, with the article scope and responsibilities agreed before the work proceeds. Your proposal should make clear what is included and what your team needs to provide; that prevents assumptions about writing, revisions or publication details.

We align the project brief, the proposed story angle, required source materials and the steps needed to move the placement forward. Your team then provides the project facts, spokesperson input and supporting references. Content is prepared or reviewed according to the agreed responsibilities; feedback should be consolidated into one response so the working version stays clear. Once the content and placement details are aligned, the work proceeds through the outlet’s process, followed by confirmation of delivery.

Before approval, check that the scope answers these practical questions:

• Is your team supplying a finished draft, source materials or both?
• Who consolidates comments and approves the final content?
• What details about format, labeling and timing have been confirmed?
• What proof of delivery will be shared after publication?
• Which requested edits are included in the agreed work?

The starting price is from $3,890 / article. The final scope should be confirmed against the selected outlet and article requirements before you approve. If your priority is founder commentary rather than a project announcement, compare this route with founder interviews and features. That distinction helps keep the format aligned with the story instead of adding unnecessary content.

How do we move from brief to publication?

The placement moves through a sequence of brief, scope confirmation, content preparation, approval and delivery confirmation. A prepared project team can keep that sequence moving by appointing one decision-maker and supplying accurate source material together.

We begin by clarifying the communication goal, selecting the outlet route and recording the agreed article scope. Your team then provides the project facts, spokesperson input and supporting references. Content is prepared or reviewed according to the agreed responsibilities; feedback should be consolidated into one response so the working version stays clear. Once the content and placement details are aligned, the work proceeds through the outlet’s process, followed by confirmation of delivery.

To avoid preventable delays, prepare a single brief owner and make sure that person can obtain legal, product and founder approval. Flag any launch date or embargo requirement at the start rather than after content is underway. Keep a record of approved claims and final links, and tell us promptly if the project facts change. Timing is established during scoping because readiness, feedback speed and the selected publication process shape the schedule. We report progress against the agreed steps; this gives marketing leads a practical view of what is waiting on the project and what is moving forward.

What can the publications control?

A sponsored placement is a paid publication arrangement, not control over how readers or the wider market respond. The placement details, format, schedule and labeling must be confirmed with the outlet for the specific order; publication standards and operational decisions remain with the publication.

We can commit to coordinating and delivering the placement described in the approved scope. No agency can promise that an article will be treated as independent editorial coverage, receive a particular level of prominence, stay in a particular position, generate a set amount of traffic or lead to investor, customer or token demand. The outlet’s review, acceptance of content, publication timing and any placement rotation are outside our control. This is why the written confirmation matters: it records what has actually been agreed instead of relying on an assumption based on a media name.

Before authorizing the placement, ask for clarity on the specific format, sponsored labeling, publication timing and delivery evidence. Keep claims factual, particularly around token utility, partnerships and product readiness. Plan follow-up distribution and owned-channel content as separate work, rather than assuming one article will carry the entire launch. If you need a coordinated communication mix, review regional crypto media or thought leadership and ghostwriting as complementary options, with each activity assigned a distinct role.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Set the communication objectiveDefine the reader, the central story and the action the article should support. Bring a clear reason for publishing now.
2. Prepare project materialsShare project facts, source materials, spokesperson details and approved claims. Name one person to consolidate feedback.
3. Confirm outlet and scopeReview the proposed publication, sponsored format, responsibilities and delivery details before approving the work.
4. Prepare and approve contentWork through the agreed content process, check every factual claim and return consolidated comments promptly.
5. Confirm delivery and next stepsReceive the agreed publication confirmation, then coordinate any separate owned-channel or broader PR activity.