What does token launch marketing actually include?
It is the coordination layer around a launch: naming which platforms, creators and community actions matter in the days before and after your token goes live, then running them on one schedule instead of booking each piece separately.
In practice a launch engagement pulls from several service lines at once:
- Go-to-market strategy — a written plan naming target platforms, audience, timing and budget split
- Listings and verification so data sites carry accurate information from day one
- Trending campaigns timed to the launch window across CoinMarketCap, DEXTools, DEXScreener and wallet terminals
- KOL and creator campaigns sized to your budget and chain
- Community activation so early holders have somewhere active to gather
- PR and press coverage for teams that want mainstream or crypto-media placement around launch
Most teams do not need every line item. A discovery call maps your chain, token type, community size and budget to the categories that matter first, and the rest can follow once the launch itself is reporting cleanly.
TGE, presale, fair launch or memecoin drop — how do the campaigns differ?
They differ mainly in timeline and who the audience is: a presale campaign talks to investors before the token exists on any chart, a memecoin drop talks to traders the moment liquidity goes live.
| Launch type | Main audience | Typical lead time |
|---|---|---|
| Presale | Early investors, allowlist community | Weeks before token generation |
| TGE | Existing community plus new buyers | Days to weeks before listing |
| IDO / ICO / IEO | Launchpad community plus public buyers | Set by the launchpad's schedule |
| Fair launch | Public, no presale allocation | Hours to days |
| Memecoin launch | Traders on DEX terminals and social | Same-day to a few days |
See presale vs fair launch for a fuller comparison. A memecoin launch compresses almost everything into the launch window itself: most of the budget goes into the first hours, when trending placements and community activation on Telegram and X matter more than anything scheduled weeks out.
What exactly is included in a launch bundle?
A launch bundle names deliverables against a calendar, not a vague retainer, so you know what ships and when before you pay for anything.
A typical bundle covers:
- A written go-to-market plan naming platforms, formats and dates
- Listing submissions and verification on CoinMarketCap and CoinGecko
- A DEXTools and DEXScreener bundle for chart-side visibility
- A KOL round sized to your chain and budget
- Community activation and moderation so Telegram and Discord are staffed through launch
- An X trends and engagement bundle for social visibility around the announcement
Optional add-ons include tokenomics consulting before the plan is finalized and post-launch support once the initial campaign ends. Everything is scoped and priced in writing before work starts, and the exact mix depends on chain, token type and current community size.
How does a launch campaign run from booking to TGE?
It runs on a fixed calendar built backward from your launch date, with daily check-ins once the launch window opens rather than a single report at the end.
The usual sequence: a discovery call covers chain, token type, current listings and community size; we return a written plan and price; once confirmed, listing and verification work starts immediately since most trending and KOL placements need an active listing first; trending, KOL and community activation are then scheduled to land inside the launch window itself; through launch week you get daily updates on what shipped, what's scheduled and any platform-side factors outside our control.
After launch, reporting moves to weekly, and the campaign either winds down or continues into a growth marketing retainer or post-launch support depending on what the data shows. See How we work for the full process and Case studies for finished examples.
Do you provide market-making or fundraising support?
We do not run market-making or manage a fund ourselves; we introduce vetted market-making partners and fundraising and investor relations contacts from our network when a project needs that side of a launch covered.
What that looks like: for market making, we scope your liquidity and chain requirements and connect you directly with a partner desk, rather than acting as a middleman on execution. For fundraising, introductions go to investors and funds active in your sector, and the marketing plan is built to support a raise narrative rather than run separately from it. Tokenomics consulting is available beforehand to sanity-check supply, vesting and distribution before either conversation starts.
These introductions are confidential by default, and we do not take a position in your token as part of arranging them.
What can't a launch marketing campaign guarantee?
No agency can guarantee price direction, trending rank or organic trading volume after launch, and treating a launch campaign as a price plan rather than a visibility and coordination plan is the most common way teams end up disappointed.
What we are upfront about before any bundle is booked:
- Listing approval timelines are set by CoinMarketCap, CoinGecko and exchanges, not by us
- Trending placements can be booked or earned, but exact rank on an algorithmic list cannot be promised
- A memecoin launch is naturally volatile; visibility work does not change chain-level risk or market conditions
- KOL and community activation build reach and attention, not a specific holder count
What we can guarantee is that the agreed deliverables ship on the agreed calendar and get reported daily through launch week. See Guarantees and refunds for what happens if a booked placement does not ship as scoped, and FAQ for more on how launch campaigns are priced.
Prices
| Service | Price | Quote |
|---|---|---|
| Budget Planning | from $4,890 / campaign | |
| Presale Marketing | from $2,890 / campaign | |
| Token Sale Marketing | from $3,890 / campaign | |
| Launch playbook | from $1,890 / campaign | |
| Go-to-Market Strategy | from $1,190 / project | |
| Marketing Consulting | from $150 / hour | |
| Marketing Metrics | from $3,490 / month | |
| Fundraising & IR | on request | |
| Market-Making Partners | on request | |
| Tokenomics Consulting | from $1,490 / project | |
| Post-Launch Support | from $2,490 / month | |
| CoinMarketCap Campaigns | from $9,490 / campaign |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How much does a token launch marketing bundle cost?
Full go-to-market bundles covering strategy, listings, trending, KOL and community activation start from $4,890 / campaign. Single services can be booked separately, such as trending placements from $2,190 / 24 h or a KOL round from $1,890 / campaign. Exact pricing depends on chain, current listing status, community size and how many platforms the bundle covers, and is always confirmed in writing before work starts.
What is the difference between a presale and a fair launch campaign?
A presale campaign markets to investors before the token exists on any public chart, usually built around an allowlist or private sale window. A fair launch campaign markets to the public at the moment liquidity goes live, with no presale allocation, so the audience and timeline compress into hours rather than weeks. See presale vs fair launch for the full comparison.
Can you help with a memecoin launching in a few days?
Yes, compressed timelines are common for memecoin launches. The usual setup is a trending push on DEX terminals timed to the launch window, community activation on Telegram and X, and a short KOL round, scoped once we know the launch date, chain and current community size.
Do you provide market making for a token launch?
We do not run market making ourselves; we introduce vetted market-making partners from our network once we know your chain and liquidity requirements. The introduction is confidential, and execution happens directly between your team and the partner desk, not through us.
Do you help with fundraising or investor introductions?
Yes, through introductions to investors and funds active in your sector as part of a launch engagement. This runs alongside tokenomics consulting when a project wants supply, vesting and distribution reviewed before those conversations start, and all introductions are confidential.
What do you need from us before a launch campaign starts?
A confirmed or target launch date, current listing status, community size across your channels, chain, and a rough budget range. From that we return a written plan naming platforms, formats and price before any work begins, so nothing starts until the scope is agreed.
Can you guarantee the token will trend or gain organic volume after launch?
No, and we say this upfront. We can guarantee the agreed listings, trending bookings, KOL placements and community work ship as scoped and get reported daily. Trending rank, price direction and organic volume after launch depend on the market and each platform's own algorithm, which nobody outside the platform controls.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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