Crypto marketing guarantees and refund policy

What does a crypto marketing guarantee cover?

A meaningful crypto marketing guarantee covers the work the agency has agreed to deliver, such as a specified placement or campaign asset. It does not turn an estimate or desired outcome into a commitment. Ask for the scope in a form you can check after the campaign.

Before approving an order, make sure it identifies:

• The platform, placement, and format included.
• The agreed quantity or scope of deliverables, where applicable.
• The scheduled delivery window and what counts as completion.
• What evidence you will receive, such as a live link or placement record.
• The remedy if an agreed item is not delivered.

This makes it possible to distinguish a completed placement from a general activity report. For example, a visibility placement should be described by the placement itself and its delivery window—not by a promise that it will produce a particular market response. When comparing crypto marketing agencies, use the same checklist for each proposal. Our approach to campaign delivery explains how we scope work, while pricing helps you review the commercial terms alongside the deliverables.

How should make-good and refund terms work?

A make-good is a proposed replacement for an agreed item that was not delivered; a refund addresses the affected undelivered work when the order terms provide for it. The right remedy should be stated before the campaign starts, not decided from an unclear expectation afterward.

If delivery appears incomplete, compare the evidence with the approved scope and report the specific item in question. Include the placement name, scheduled window, and any relevant links or records. The agency can then check what was contracted, what was delivered, and which remedy the order specifies. Where replacement delivery is available, a make-good may preserve the campaign objective; where it is not, the written refund terms should explain how the undelivered item is handled.

Review exclusions and dependencies in the proposal, including any platform or publisher charges and work already completed. Do not assume that a refund applies to the whole campaign if only one item is disputed. Our terms of service and payment information are useful places to check the conditions that apply before you authorize work.

Which outcomes remain outside the agency’s control?

An agency can commit to agreed delivery, but it cannot control market response or a platform’s independent decisions. Token price and virality are not guaranteed outcomes. On CoinMarketCap and CoinGecko, listing review and display or ranking signals remain with each platform; on DEXScreener and DEXTools, visibility can be affected by platform rules and rotation. A delivered placement is not a promise of a particular position or duration beyond the scope written in your order.

Use this distinction when checking a proposal: is the commitment a specific placement the agency can deliver, or an outcome that depends on users, markets, or a platform? Request clear wording about what counts as delivery and what evidence will be provided. For context on visibility options, review our trending campaigns and listings and verification pages. To assess delivery against a past brief, see case studies, and contact the team if a proposal does not make its commitments clear.